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Length: ~2hr30min, 18 lessons
My rating: ★★★★☆ (4/5)
My one-liner takeaway: Pay attention to the world around you; that's your best source for brilliant ideas.
I didn't recognize the names Goodby and Silverstein (founders of the legendary SF-based ad agency GS&P), but I certainly grew up with their work. They're responsible for iconic campaigns that have entered pop culture like 'Got milk?', the Sega scream, and the talking Budweiser lizards. I'm interested in creating an ad campaign, and fortunately that's not what this class was designed to help me do. Instead, the course serves as a highlight reel for the firm, showcasing key lessons from past campaigns. Jeff and Rich are quite goofy and absolutely love what they do. It's clear that some of their success can be credited to their strong partnership. They both believe firmly in never settling for good enough. If you’re interested in marketing, this’ll be great inspiration. If you’re not, this’ll be pretty entertaining.
If you’d like to hear it directly from them, check out their course here. As of now there are over 100 instructors to learn from, with more being added every week!
This review is part of a larger series, where I try learning from every single course within the catalog. Find my full list here.